Marquee

Pride of Santa Barbara

KEY MARKET OPPORTUNITY ANALYTICS

Based on population and tennis player density, as well as US Open Series events pro tennis prize money, as indicators of size and scope of market opportunity, theFTTC offers high impact value to its sponsorship investors and partners.  Approximately 260% of the market served by the Pilot Pen Family Classic program in New England. Here is a summary of the figures:

MARQUEE PARTNER OPPORTUNITY

• In close partnership with our USTA leadership, theFTTC seeks a marquee partner interested in promoting family health and positive values child development after whose brand we may name the organization – see concept website presence in theFTTC Business Plan.

• theFTTC marquee partner will benefit from sponsorship of all the local grassroots tournaments and theFTTC Championships event.

• Measured in scope of market opportunity and corresponding indexed investment of pro tennis sponsorships in theFTTC market space, theFTTC market research demonstrates specific correlation to theFTTC value proposition: theFTTC four regional tournament events associated/sponsored by the US Open Series California events offer a combined sponsorship market opportunity 260% larger then the Pilot Pen Family Classic program.

• The 2007 investment in US Open Series pro tennis in theFTTC CA market is 243% of the New England region. A remarkable correlation to their corresponding population densities.

REGIONAL TOURNAMENT EVENT PARTNERS

• theFTTC will seek Regional tournament event sponsorships from the same US Open Series sponsors associated with the four events in California.

• Pilot Pen funds the entire New England Pilot Pen Family Classic family team tennis program in co-sponsorship with the New England USTA organization. At an attractive ROI annual rate, the Pilot Pen brand benefits from the personal high-value impact experience of 4,400 family members participating in the program in 2006

• Pilot Pen, Countrywide, Pacific Life, Bank of the West, RCA, EastWest Bank, are a few of the leading partners the US Open/ATP Series tennis events. These corporate brands have recognized tennis as a high value brand marketing opportunity and are therefore funding sponsorships that make possible the explosive growth of the sport in America. These brands and/or others of the same caliber, will most likely value the expanded and leveraged brand experience for theFTTC players, families and friends plus associated media coverage and exposure. theFTTC promotes family good health and healthy lifestyles that need to be sponsored and supported by corporate organizations serving the health and human services segment of society as well.

PRESENTING PARTNERS

• theFTTC seeks corporate and charitable foundation sponsors interested in promoting family health and positive values child development.

• Proposal and grants are being developed to help obtain funding for the administration and operations of theFTTC as well as its scholarship and other community outreach programs.

theFTTC theFTTC eProShop™ MERCHANDIZING PARTNERS

• theFTTC offers its significant constituency of players and members the opportunity to enjoy buying-club price discount privileges from  theFTTC eProShop™ merchandizing partners featuring sports, household, entertainment and other merchandizing categories 

• We seek eCommerce partners who would view this marketing opportunity as an attractive addition to their existing outreach to tennis families and youth market

TRAVEL PARTNERS

• theFTTC seeks corporate sponsors interested in promoting family health and positive values child development to help fund theFTTC Annual Wimbledon For Two ** Tennis Vacation Of A Lifetime *** raffle event

• The movement of thousands of family tennis players to and from FTTC tournament venues will include considerable regional travel. theFTTC provides an attractive opportunity for a variety of corporate sponsorship investments in the categories of official car rental, official airline, official hotel partners and others.

PRIDE OF SANTA BARBARA PARTNERS

• theFTTC is endeavoring to promote Santa Barbara as a destination tennis resort and community for the benefit of local business and tourism development. We seek Santa Barbara community, government and corporate sponsors interested in these causes as well as promoting family health and positive values child development.

• Opportunities for sponsorship include tennis court venue and facilities provisioning, staff housing subsidies, office facilities, annual fundraiser support and funding, theFTTC Santa Barbara Championship Finals promotion support and event funding and many more...

       OFFICIAL TENNIS BALL & T-SHIRTS PARTNER

• theFTTC seeks a tennis ball and apparel manufacturer to work with our program as the official partner in this segment. A Request For Proposals has been issued and conversations are in progress.

*         permission for links being requested and pending approvals

***      Per California gaming regulations, first raffle to be held at the end of the 2009 US Open Tournament. Raffle permits under application with the California Office of the Attorney General.

About your FTTC Sponsorship ROI

The business of tennis has both the 2008 GDP and the sporting goods category beat! Read on...

Fom the tenniswire.org Lisa Horan's eLetter to theFTTC President

APRIL 17, 2008 Dear Cesar,     He's not an economist by trade, but my father says, "By the time they announce that we're in a recession, we've already been in it for a while."   It may be true.   Sporting goods sales were on a nearly 7 percent roll last year when Q4 nosedived, according to the SGMA's 2008 Manufacturers Sales By Category Report released last week. In the end, the entire category increased sales by 3.3 percent in 2007.   Not great, considering that 2007 was 6.8 percent, and 2006 was 5.8 percent.   Not bad, either, consider the Gross Domestic Product sales were reported at 2.2 percent.   The good news is that tennis has both the GDP and the sporting goods category beat with a 6.5 percent increase--not that it's a race, but it shows all the TV coverage, marketing efforts and grassroots work is still paying off, even if consumer confidence and the economic machine are down.   If you're a tennis insider: Keep on keeping on!   Keep reading... Miami poised to break 5m attendees in 2009   Getting a little tired of hearing how tournaments are beating their own records? Get used to it.   The Sony Ericsson Open is the latest event to attract more fans to the courts, indicating that long-term goals to improve the exposure of the game are paying off. Perhaps Dee Dutta, the marketing genius of Sony Ericsson who just left his job, is laughing all the way to the bank. The $20 million that company sunk into the game--first as a sponsor of the women's tour and then the Key Biscayne tournament--seems to have been a sure bet.   And next year promises to be bigger as Butch Buchholz's baby turns 25...click for full story. Beauty products find a future in tennis   From TheBuzz.HelloTennis!com Tracy Austin and Lindsay Davenport picked up endorsement deals with Juvederm, a skincare treatment that fills in wrinkles, for its "Decades of Smooth" campaign that ties into 2008 tournament sponsorships by parent company Allergan. The tennis-cosmetic connection could further open the field for relationships between the sport's stars and cosmetics and healthcare products. Picture Maria Sharapova or Ana Ivanovic as the next Cover Girl; though chances are they wouldn't take the pathway set out by America's Next Top Model. Serena and Venus Williams have been there. Click for full story Pat Mac: Busiest man in tennis?   From TheBuzz.HelloTennis!com   He just could be. Patrick McEnroe's latest mantle of General Manager of USTA Elite Player Development isn't displacing any of his other jobs. The Davis Cup captain will continue to lead his team against Spain in September, while also running TV commentator duty during the big tournaments this summer and performing presidential functions with the USTA Tennis & Education Foundation (see story below). He's also a father and an all-around nice guy who retired from playing the pro tour only 10 years ago.   For more on how this Renaissance Man got the Player Development job, click here.